Fractional E-Commerce & Growth Leadership
Direct access to an experienced operator helping brands build, fix, and scale e-commerce through fractional leadership and hands-on execution.
15+ years across startups, growth-stage brands, consumer businesses and global organizations
Companies I've worked for, worked with, or helped grow — from startups and consumer brands to global organizations.
15+
Years Of E-Commerce Leadership
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Online Revenue Generated
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Orders Managed
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Industries & Global Markets
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Multi-Channel Expertise
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Where the growth actually is, and the plan to go get it.
Amazon channel strategy, listings, advertising and profitability.
Storefront, merchandising and growth on channels you own.
Paid and organic spend judged on what it returns.
Fix the leaks between traffic and checkout.
Repeat purchase, email and lifecycle flows that keep customers.
Fractional leadership for companies that need senior experience without adding another full-time executive.
Find where growth is being left on the table and build practical plans to capture it.
Sometimes the strategy isn't the problem. Execution is. I step into existing operations, find what's broken and help get the work done.
I've worked both sides: growing established companies and building a consumer brand from zero.
Real stories, not a resume. Each one covers my role, what the business needed, and what changed — with approved details only.
Global Organization
Digital and e-commerce work inside a global technology organization.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Consumer Brand
E-commerce and marketplace growth for an established wellness brand.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Health & Science
Digital growth and customer acquisition support.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Consumer Brand
DTC and marketplace channel leadership.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Outdoor & Lifestyle
E-commerce leadership across owned and third-party channels.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Founder
Founded the brand and built it from the ground up.
The Challenge
Approved challenge summary will be added here.
What I Worked On
The Outcome
Approved outcome details will be added here.
Alongside my e-commerce career, I founded Yéyo Tequila and built the brand from the ground up.
That means I've dealt with the same things founders and leadership teams deal with every day: budgets, inventory, distributors, technology, marketing, customers, hiring, cash flow, growth, and making decisions when there isn't a perfect answer.
I care about what actually works, not what looks good in a PowerPoint.
Not every company needs another full-time executive or a large agency team. Sometimes you need direct access to an experienced operator who can understand the business quickly, identify what matters, and help move it forward.
I work with a small number of companies on a fractional or project basis.
No predetermined playbook. Understand what's actually happening first.
Focus resources on the few things capable of materially moving the business.
Strategy matters, but somebody still has to make things happen.
If one of those sounds familiar, let's have a conversation.
I'm the operator behind Rooted Essence, with 15+ years across digital marketing, e-commerce, consumer brands and entrepreneurship.
I've held leadership roles and worked with established organizations, and I built Yéyo Tequila from the ground up — which taught me more about running a business than any strategy deck ever did.
Rooted Essence is intentionally direct: you work with me, not a layered agency team. I combine senior-level judgment with practical, hands-on execution across startups, growth-stage businesses and global organizations.
Have an e-commerce or growth problem you're trying to solve? Schedule a direct 30-minute intro with Jon. No hard sell. Just a useful first conversation.
